Social networking has, without a doubt, become an integral part of many people’s daily lives, especially while they’re on the go. In the past six months alone, the number of people regularly accessing social networks on their mobile phones has more than doubled. Four of the top ten URLs visited via mobile devices were social networking sites. Not surprisingly, industry leaders such as Facebook and MySpace ranked highly on the list.
However, mobile social activity involves more than just accessing social networking sites from a mobile phone. It’s also about participating in interactive mobile programs. Think of this approach to marketing as more of a hybrid model where online and mobile marketing can be happily married. Take the following chain of events for example: Post a call-to-action on a Social Network -- Follower opts-in -- Mobile coupon is broadcasted -- Consumer redeems & makes purchase -- Additional mobile promotions are broadcasted -- Consumer makes additional purchases. Both parties have benefited in this case. The consumer receives discounts and the company adds another customer to their mobile database and increases sales.
This is a quick example of how these two methods of marketing can work harmoniously together to achieve a common goal. Without question, Twitter, Facebook or any other social networking site are great marketing tools in and of themselves. But when adding mobile into the mix, the return can multiply.
Mobile provides precise targeting, which is more than half of the battle when it comes to marketing. When directly targeting a niche crowd with a genuine interest, success is inevitable. This is why mobile programs, combined with social networks, really work! Mobile phones truly have the potential to become the core of all social networking efforts because of their convenience, promptness and the fact that they are “always on.”
from Biz Calling
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